Prodexpo Moscow 2026: The Strategic Bridge For Premium Beverage Sourcing With Rita

Amidst the characteristic February frost of Moscow, Rita Food & Drink arrives to deliver the warmth of the tropics, representing the vibrant energy and manufacturing prowess of Vietnam. We attend this year as a strategic partner, poised to bridge the market gap with premium, innovative, and sustainable beverage solutions.

EVENT DETAILS & BOOTH INFORMATION

To ensure our partners can easily navigate the expansive exhibition floor to find us, please note the following critical details:

• Event: Prodexpo International Exhibition 2026
• Venue: Crocus Expo International Exhibition Center
• Address: Mezhdunarodnaya St., 16, 18, 20, Krasnogorsk, Moscow Region, Russia.
• Rita Booth Location: Hall 1, Booth 1B108
• Date: February 09 – February 12, 2026

KEY TAKEAWAYS

1. Global Connection: Prodexpo 2026 serves as the ultimate nexus connecting the vast Eurasian market with Vietnam’s leading beverage manufacturing capabilities.
2. Innovation Debut: The exclusive launch of the "Next-Gen" Rita Date Cola—a sophisticated fusion of traditional fruit and modern refreshment.
3. Market Solutions: Addressing the "Replacement Demand" in Russia with high-quality alternatives to departing Western brands.
4. Product Portfolio: A showcase of five strategic product lines, from exotic tropical juices to heritage coffee, tailored specifically for the cold-climate palate.
5. Partnership Opportunities: Direct access to OEM/ODM experts for turnkey Private Label solutions with full regulatory compliance (EAC).

1. The Magnitude of Prodexpo 2026 and the Rita Connection

For over three decades, Prodexpo has been the barometer of the food industry in Russia and Eastern Europe. It is the gateway through which global trends enter the Commonwealth of Independent States (CIS). The 2026 edition, hosted at the modern Crocus Expo, is anticipated to be a record-breaking event, hosting over 2,500 exhibitors from more than 70 countries. It attracts a high-caliber audience, from federal retail chains and wholesale distributors to HoReCa purchasing managers.

For Rita Food & Drink, presence at Prodexpo is a statement of intent. We are not here as mere observers; we are here as a Tier-1 Manufacturer. Securing Booth 1B108 places us at the heart of the action, signaling our commitment to the region. As the Russian market seeks to diversify its import sources away from traditional Western avenues, Vietnam has emerged as a preferred partner. Rita stands at the forefront of this shift, offering the production capacity, technological sophistication, and logistical reliability that major Russian importers demand. We are the bridge connecting the agricultural abundance of Southeast Asia with the high-consumption demands of Eastern Europe.

2. Why Rita is participating: A Strategic Imperative

Our decision to exhibit at Prodexpo 2026 is driven by three core strategic pillars:

2.1 Filling the Supply Void:

The geopolitical and economic shifts of the last few years have created a vacuum in the Russian beverage shelves. Consumers are actively seeking replacements for iconic Western soft drinks and juices. They demand products that match—or exceed—the quality they are used to. Rita is here to prove that our manufacturing standards and flavor profiles are the perfect solution to fill these empty shelf spaces.

2.2 Showcasing "Factory-Direct" Power:

Many suppliers in the region are intermediaries. Rita distinguishes itself as a direct manufacturer. We want to demonstrate to Russian partners that by working with us, they are cutting out the middleman, ensuring better margins, and gaining direct control over product quality. Prodexpo allows us to showcase our physical capabilities—our bottles, our cans, and our design prowess—in person.

2.3 Commercial Exchange:

Russia and Vietnam share a long history of friendship. However, the commercial potential in the FMCG sector is far from saturated. We aim to leverage this goodwill to introduce modern Vietnamese innovations. We are not just selling liquids; we are selling the "Tropical Dream"—a concept that resonates deeply in a region known for its long winters.

3. Market Analysis: The European and Russian Landscape

Understanding the terrain is the first step to conquering it. Our R&D and Market Intelligence teams have analyzed the prevailing trends to ensure our offerings at Prodexpo are perfectly calibrated.

3.1 The European Context:

Across the broader European continent, the beverage industry is pivoting toward "Clean Label" and "Sustainability." Modern consumers are scrutinized ingredient lists more than ever. They are moving away from artificial additives and towards plant-based ingredients. There is a growing fatigue with standard flavors; the European palate is becoming more adventurous, seeking "Exotic" and "Oriental" notes that offer a sense of travel and discovery through taste.

3.2 The Russian Reality:

The Russian market shares these global trends but adds a unique psychological layer driven by geography.

The "Sunshine" Factor: In a country where winter dominates the calendar, consumers have a profound psychological craving for tropical fruits. Mango, Pineapple, and Coconut are not just flavors; they are perceived as bottled sunshine, offering vitality and a mental escape to warmer climates.

The Search for Premium Alternatives: With the exit of mass-market global sodas, a segment of the Russian middle class is looking for beverages that feel more premium, natural, and sophisticated. They are willing to pay for glass-bottle presentations and unique textures.

Stability is King: Russian distributors are currently prioritizing supply chain security above all else. They need partners who can guarantee consistent volume and smooth logistics despite global volatilities.

4. about Rita Food & Drink: The Pride of Vietnam

Who We Are:

Established in 2004, Rita Food & Drink Co., Ltd has grown to become the premier juice and beverage manufacturer and exporter in Vietnam. Located in the Song Than Industrial Park, Binh Duong Province, our facility is a testament to industrial excellence.

Infrastructure & Capacity:

• Factory Scale: Our plant spans 30,000 square meters, operating 24/7 during peak seasons.
• Production Power: We possess an annual capacity of over 3,000,000 cartons, enabling us to ship more than 500 containers per month globally.
• Technology: We utilize state-of-the-art manufacturing lines, including Aseptic processing, UHT (Ultra-High Temperature) sterilization, and Hot-Fill technologies. These methods allow us to preserve the natural taste and nutritional integrity of the ingredients without heavy reliance on artificial preservatives.

Our Expertise (OEM/ODM):

While we are proud of our own "Rita" brand, our core strength lies in Private Label services. We are the silent engine behind hundreds of beverage brands worldwide. From formula customization to label design and packaging selection, we offer a "Turnkey Solution" that transforms a client's concept into a retail-ready product.

5. THE 2026 INNOVATION PORTFOLIO

At Booth 1B108, Rita will unveil a curated collection of five product categories, each selected based on deep analysis of the Russian and CIS consumer preferences.

5.1. The Creative Cola Line: Spotlight on "Rita Date Cola"

The Concept:

The world does not need another generic cola copycat. It needs an evolution. Enter Rita Date Cola. We have reimagined the classic sparkling beverage by infusing it with the essence of Dates—the "fruit of paradise."

The Flavor Profile:

Unlike standard sodas sweetened purely with high-fructose corn syrup, Rita Date Cola utilizes the natural, caramel-like sweetness of date fruit extract. The result is a beverage with a deeper, more complex flavor profile. It retains the refreshing fizz consumer’s love but adds a velvety, sophisticated finish.

Why Russia Will Love It:

Dates are a revered fruit in many cultures within the CIS and Russia's southern regions. By combining a familiar super-fruit with the beloved cola format, we offer a product that feels both traditional and modern. It targets the consumer who wants a soft drink but desires natural ingredients and a more premium taste experience.

5.2. Rita Juice: The Tropical Collection (Mango, Passion Fruit, Soursop)

The Product:

This is our flagship line – Rita Juice. We bring the orchard to the can. Our juices are made from fresh fruits harvested from Vietnam’s Mekong Delta and Central Highlands.

• Mango: Known as the "King of Fruits," our mango juice is thick, luscious, and intensely aromatic.
• Passion Fruit: A perfect balance of tartness and sweetness, offering a burst of energy.
• Soursop (Guanabana): A unique, creamy, citrusy flavor that is rapidly gaining popularity in Eastern Europe for its distinct profile.

The Market Logic:

As mentioned, the Russian winter creates a massive demand for tropical flavors. These juices serve as "Comfort Beverages." They provide natural vitamins and a sensory connection to nature. By using high fruit content, Rita positions these products not just as thirst quenchers, but as vital nutritional supplements for the family table. They remain "Best-Sellers" year-round because they offer consistent quality that local seasonal production cannot match.

5.3. Texture & Topping Drinks: Rita Basil Seed & Aloe Vera

The Product:

Beverages are no longer just about hydration; they are about mouthfeel and entertainment.

• Basil Seed Drink: Suspended in high-clarity glass bottles, the basil seeds create a visually stunning "floating" effect. When consumed, the seeds offer a gelatinous, fun texture.
• Aloe Vera with Pulp: Large, crunchy cubes of aloe vera and nata de coco provide a satisfying chewiness.

The Market Logic:

This category taps into the Russian consumer's curiosity and appreciation for aesthetics.

1. Gifting Culture: In Russia, a beautiful glass bottle of exotic Basil Seed drink is often purchased as a small gift or a treat for guests. It looks premium and expensive.
2. Sensory Experience: The "Chew and Drink" concept is highly engaging for younger demographics (Gen Z and Alpha). It is a snack and a drink combined, offering value and enjoyment.

5.4. The Wholesome Choice: Rita Coconut & Plant Milks

The Product:

We utilize coconuts from the legendary Ben Tre province of Vietnam—famous for the sweetest coconut water in the region.

• Pure Coconut Water: Natural hydration, packed with essential electrolytes (potassium, magnesium).
• Nut Milks: Almond, Walnut, and Cashew milks blended with a coconut base for a creamy, dairy-free alternative.

The Market Logic:

We position this line for the "Balanced Lifestyle" segment. Urban consumers in Moscow and St. Petersburg are increasingly sophisticated. They are seeking "Clean Nutrition" and plant-based options that fuel their busy lives without weighing them down. This product line appeals to the eco-conscious buyer and those following specific dietary lifestyles (vegan, lactose-free). It represents the modern, cosmopolitan face of the Russian beverage market.

5.5. Heritage Collection: Rita RTD Coffee & Tea

The Product:

Vietnam is the world's second-largest coffee exporter, and our Robusta beans are legendary for their strength and bold character.

• Rita Iced Coffee: A powerful blend of strong coffee and sweet condensed milk notes.
• RTD Tea: Rich, brewed tea leaves blended with fruit or milk.

The Market Logic:

Russia is a heavy caffeine-consuming nation. However, the market is saturated with mild, Arabica-based Western coffee brands. Rita offers a distinct alternative: Intensity. Our coffee provides a robust "kick" and a depth of flavor that is distinctively Vietnamese. For the Russian consumer looking for a beverage that truly wakes them up and offers a bold taste adventure, Rita Coffee is the answer.

6. Elevating Your Business: The Rita Advantage

Partnering with Rita at Prodexpo 2026 offers more than just access to products; it opens the door to a comprehensive business ecosystem designed for growth.

6.1 International Certification & Compliance:

We understand that trust is built on standards. Rita’s facilities are certified by the world’s most rigorous bodies:

• ISO & HACCP: Ensuring consistent management and food safety systems.
• FSSC 22000: The highest standard for food safety management.
• FDA: Compliance for global standards.
• HALAL & KOSHER: Essential for catering to the diverse religious demographics within the Russian Federation (e.g., Tatarstan, the North Caucasus) and the broader CIS region.

6.2 Customization & R&D:

Our R&D laboratory is your innovation hub. Do you need a Kvass-flavored energy drink? Or a Birch sap blend with tropical fruit? Our team can develop unique formulas tailored specifically to the Russian palate. We don't just sell what we have; we create what you need.

6.3 Logistics & Documentation:

Exporting to Russia requires specific expertise regarding EAC labeling and customs documentation. Rita’s export team is fluent in these requirements. We ensure that every container leaving our port is fully compliant, minimizing clearance delays and ensuring your product reaches the shelf faster.

7. Conclusion & Call to Action

The beverage industry is not standing still, and neither should you. Prodexpo Moscow 2026 is the horizon where the future of the Eurasian market will be defined. As consumers demand more natural, more exciting, and more premium options, Rita Food & Drink stands ready with the portfolio and the production power to help you meet that demand.

We invite you to step out of the cold Moscow winter and into the tropical warmth of our booth. Let us discuss how we can bring the "Taste of Vietnam" to millions of consumers across Russia and the CIS. whether you are looking for a reliable OEM partner or the next best-selling tropical juice brand, your journey begins with Rita.

JOIN US AT PRODEXPO 2026

• Venue: Crocus Expo International Exhibition Center, Moscow.
• Booth: 1B108
• Dates: February 09 – 12, 2026.

Let’s create the next market sensation together. See you in Moscow!

FAQs - FREQUENTLY ASKED QUESTIONS

1. Is Rita experienced in shipping to the Russian Federation?

Absolutely. Russia is a key strategic market for us. We have extensive experience navigating the logistics routes to major ports (such as Vladivostok and St. Petersburg) and are fully versed in the documentation required for smooth customs clearance, including EAC standards.

2. Can Rita customize packaging for the Russian language?

Yes. We offer full Private Label (OEM) services which include packaging design. Our design team can work with your provided Russian text to ensure labels are not only compliant with local regulations but also culturally appealing to the local consumer.

3. What is the shelf life of your tropical juices and coconut water?

Thanks to our advanced thermal processing and aseptic packaging technologies, our products typically have a shelf life of 18 to 24 months at ambient temperature. This is crucial for the Russian market, allowing for long transport times and easy storage without the need for expensive refrigeration during distribution.

4. Why is Rita Date Cola considered a "Next-Gen" beverage?

It represents a shift away from artificiality. By using the natural essence of dates, we provide a beverage that offers the satisfaction of a soda but with a more sophisticated, nature-derived flavor profile. It appeals to the modern consumer who wants indulgence without compromise on quality.

5. Does Rita offer samples for testing?

Yes, we strongly encourage tasting. We will have a wide range of samples available at Booth 1B108. If you require samples to be sent to your headquarters after the show for further evaluation, our export team can arrange this.

6. Are your products suitable for the diverse demographics in Russia?

Yes. Our products are Halal certified, making them suitable for the significant Muslim population in various republics within the Russian Federation. Additionally, our plant-based milk lines cater to the growing community of vegetarians and those with lactose sensitivities.