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Rita Company participated in the China-ASEAN Expo (CAEXPO) 2024, held in Nanning, China, from September 24th to 28th. CAEXPO 2024 is an incredible opportunity for Rita to connect with partners across the ASEAN region and beyond.

The 21st Exhibition CAEXPO

As China’s beverage market continues to grow, this event is the perfect opportunity for us to showcase our latest creations—like fruit juices, sparkling waters, , coconut water, and bubble tea. These drinks are all about bold creativity, designed to meet the demand for exciting, flavorful experiences that consumers are craving today.

We're incredibly excited to introduce our popping boba product line. Popping boba tea isn't just a drink – it's an experience that brings joy with every sip. The popping boba burst with a fun, flavorful surprise, turning each sip into an exciting adventure. The refreshing tea and popping boba bring an instant mood boost, offering a little moment of happiness anytime.

We look forward to engaging with business leaders, distributors, and consumers and sharing our vision for a healthy, flavorful future. Come visit Rita at CAEXPO 2024!

If you are looking for high-quality products and potential collaborations, please visit Rita's booth located at:

Hall 11- Level 2 – ASEAN Pavilions - D11004

The Market Is Constantly Evolving With New Trends

Over the past 20 years, CAEXPO has become a central multilateral economic and trade cooperation platform of ASEAN and China, gathering a large number of business people and investors from China and ASEAN countries, creating favorable conditions for all Advantages for Vietnamese businesses to directly learn about market trends, exchange, exchange, promote business and promote cooperation in many fields with Chinese companies and ASEAN countries.

Attending the fair gave Rita valuable insights into the beverage market and a better understanding of various industries. E-commerce growth has changed how consumers shop, with a shift toward fresh, exciting products. Faster logistics have fueled the rise of innovative beverages. China plays a crucial role in shaping beverage trends, blending traditional flavors with modern innovations. As a major beverage market with huge growth potential, it is a hub for new ideas. Our products blend tradition and innovation to offer a fresh experience, key to Rita's success in conquering this vast market.

First achievements at CAEXPO 2024

"The CAEXPO 2024 is a great opportunity for Rita to strengthen connections with distributors and partners in the Chinese market. It's a chance for us to showcase our Vietnamese products to international consumers proudly. This year, we're launching new and innovative products that capture global trends while showcasing the unique flavors of Vietnam." said a representative from the Sales Department.

At the fair, many people enjoyed Rita's products. Below is some customer feedback.

+ Peng Zh., China: The popping boba tea drink of Rita is perfect! The texture and the fruity pop make it a fun experience.”

+ Eira M., Singapore: "The flavor is good, and the little boba add a playful twist."

+ Jacob N., USA: "I love the natural sweetness and tasty flavors of fruit juice."

+ Moaziz B., Canada: "It is the ultimate comfort milk tea drink, with just the right sweetness and flavor."

+ Mohamad A., Jordan: "A fun and nourishing experience. I love the texture of Rita's chia seed drink."

+ Fabian K., Malaysia: "Basil seed drink is refreshing and hydrating, every sip is interesting.

We want to deeply thank CAEXPO 2024 for its connections, insights, and futher opportunities.

Till the end of 2024, Rita company will attend two exhibitions around the world:

+ SIAL Salon International de l'Alimentation, taking place from October 19-23, 2024 in Paris, France.

+ FHC Food & Hospitality China, taking place from November 12-14, 2024 in Shanghai, China.

+ Food Expo Vietnam, taking place from November 13-16, 2024 in Ho Chi Minh, Vietnam.

+ PLMA International Private Label Fair, taking place from November 17 -19, 2024 in Chicago, USA.

See you at the upcoming exhibitions!